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1 Branches of marketing
1.2 Subdisciplines and components of marketing
2.1 Marketing paradigms
2.2.1 Customer experience management (CEM)
2.3 Marketing strategies
2.3.1 Growth strategies
2.3.2 Marketing warfare strategies
3 History
4 General marketing concepts
4.1 Consumer behavior
4.2 Direct marketing
4.3 Distribution
4.3.1 Internet marketing
4.3.2 Retail outlets
4.4 Marketing management
4.5 Marketing research
4.5.1 Data analysis techniques used in marketing research
4.5.2 Industry or market research
4.5.3 Quantitative marketing research
4.5.3.1 Sampling
4.6 Pricing
4.7 Product management
4.7.1 Brand management
4.7.2 Packaging and labelling
4.7.3 New product development
4.7.4 Positioning
4.8 Promotion
4.8.1 Advertising
4.8.2 Marketing communications
4.8.3 Publicity
4.8.4 Sales and sales promotion
4.9 Services marketing
5 Services marketing